Love Island Is Dumping Fast Fashion & This Is Why It Matters!

Have you heard the news?

Love Island Is Dumping Fast Fashion & This Is Why It Matters!
Love it or hate it, you can’t get away from it…..Love Island is back and for the first time, the islanders will be wearing second-hand clothes. The company eBay is now the show's first-ever pre-loved fashion partner!

At FGF, we feel this will be a game changer with switching buying habits from fast to preloved fashion. Love Island has become a huge success within the world of fashion & online fashion grew by more than a tenth whilst the reality show ran last summer.

Pre-loved clothing’s popularity has grown, with 20% of Brits saying they buy more second-hand fashion compared to two years ago on average. Brits reckon 16% of their wardrobes are made up of pre-loved items and here at FGF that is music to our ears.

Love Island can play a big part with influencing shopping habits….At-home viewers often look for replicates of their favourite islanders outfits. Last year's winner Millie proved this and became one of the highest trendsetters, wearing items such as a marble dress, causing a spike in online searches to above 125%

We hope to see the nation inspired and take the pre-loved approach towards fashion up to a whole new level! 

Read the whole article by clicking HERE
If you are a pre-loved fashion lover and need your wardrobe updated in time for summer, come and visit us at the boutique….we’re open Wed to Sat 10-5 or if you need an online shopping fix, you can shop 24/7 over on the FGF website!
And don’t forget, 20% from all items sold in store & online is donated to charity. This month we are supporting Cruse Bereavement South Coast - see our social media to learn more about how the money raised will be used.
You can also earn some extra money by selling your own unwanted, good quality items. If this interests you, just click on How Does Feel Good Fashion Work at the top of the FGF website to find out more.
We look forward to welcoming you in store very soon!
FGF :)
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