Love Island ditches Fast Fashion for eBay!

Love it or hate it, you can’t get away from it…

Have you been keeping up with Love Island the past couple of weeks? Love it or hate it, you really can't get away from it!  

It has been so exciting to see the fellow Islanders change their habits and promote more sustainable clothing. 

Fast-fashion retailer I Saw It First sponsored Love Island for three years, outfitting the Islanders with clothing during their stay.

Despite this, contestants this year are wearing second-hand clothes to become more sustainable.

So, what are they wearing?

We have seen all the contestants rocking their pre-loved outfits over the past couple of weeks. 

We have spotted the girls wearing pieces from well-known retailers such as River Island and Bershka.

The boys have been wearing designer pre-loved items from retailers such as Hugo Boss, Gucci and Prevu. 

All Islanders share a large wardrobe in the villa which is stocked with preloved garments provided by eBay. Our shop in Deal was created to give a walk in wardrobe feel, so you can join in the fun too!

 At FGF, we feel this transition is a game changer with switching buying habits from fast to preloved fashion. Love Island has become a huge success within the world of fashion & online fashion grew by more than a tenth whilst the reality show ran last summer. So many online viewers have already headed to eBay to find their newest items since taking inspiration from the contestants.  

Come and visit us! We are your online and in-store pre-loved walk in wardrobe.

If you are a pre-loved fashion lover and need your wardrobe updated, come and visit us at the boutique….we’re open Wed to Sat 10-5 or if you need an online shopping fix, you can shop 24/7 over on the FGF website!

And don’t forget, 20% from all items sold in store & online is donated to charity. 

We stock everything from designer to your everyday high-street shop. 

We look forward to welcoming you in-store very soon. 
Back to blog